Email Subject Lines: Everything You Must Know

Email Subject Lines: Everything You Must Know

Email Subject Lines: Everything You Must Know - Funnelmatix
Email Subject Lines: Everything You Must Know - Funnelmatix
Email Subject Lines: Everything You Must Know | Photo Credit: Canva
Emails have become a ubiquitous form of communication in both personal and professional settings. As a result, crafting a strong subject line has become more important than ever. A subject line serves as the first impression of an email, and it can determine whether the recipient opens the email or not. In this blog post, we will explore the importance of subject lines in emails, discuss how to write strong subject lines, and provide examples of good and bad subject lines.

Why are subject lines important?

A subject line is the first thing that a recipient sees when they receive an email. It provides a preview of what the email is about and helps the recipient decide whether to open the email or not. If the subject line is poorly written, the recipient may think that the email is not worth opening, or worse, they may mistake it for spam.

In addition to the initial impression that a subject line creates, it can also affect the overall success of an email campaign. A well-crafted subject line can increase open rates, click-through rates, and ultimately, conversions. According to a study by Convince & Convert, 35% of email recipients open an email based on the subject line alone.

How to write strong subject lines

Now that we know why subject lines are important, let’s discuss how to write strong subject lines. There are several elements to consider when crafting a subject line.

  1. Be clear and concise: A subject line should accurately reflect the content of the email and be concise. Avoid using vague or misleading language, and keep the subject line to 50 characters or less. A shorter subject line is easier to read and is more likely to be fully displayed on a mobile device.

  2. Use action-oriented language: Use action-oriented language to entice the recipient to open the email. For example, use verbs like “Join,” “Discover,” or “Learn” to create a sense of urgency or excitement.

  3. Personalize the subject line: Personalization can increase the effectiveness of a subject line. Use the recipient’s name, location, or other relevant information to make the subject line more personal.

  4. Create a sense of urgency: Use language that creates a sense of urgency or FOMO (fear of missing out). Phrases like “Limited time offer” or “Last chance” can create a sense of urgency and encourage the recipient to open the email.

  5. Test and refine: Test different subject lines and analyze the results to see which ones are most effective. Refine your subject lines based on the data to improve open rates and overall email performance.

Examples of good subject lines

Let’s take a look at some examples of strong subject lines.

  1. Get 50% off your next purchase” – This subject line uses a discount to create a sense of urgency.

  2. Join us for our exclusive event” – This subject line uses the word “exclusive” to create a sense of importance and exclusivity.

  3. Don’t miss out on this limited-time offer” – This subject line creates a sense of urgency and FOMO.

  4. Your new favorite product is here” – This subject line uses personalization and creates excitement about a new product.

  5. Reminder: Your appointment is tomorrow” – This subject line provides a clear reminder and creates urgency.

Examples of bad subject lines

Now let’s take a look at some examples of weak subject lines.

  1. Newsletter #5” – This subject line is too vague and doesn’t provide any incentive to open the email.

  2. Important Information” – This subject line is too generic and doesn’t provide any context or urgency.

  3. Open this email” – This subject line is too direct and may be perceived as spam.

  4. URGENT: Read this now” – This subject line may be seen as too aggressive and may not be effective in creating urgency.

  1. Hi” – This subject line is too casual and doesn’t provide any context or value to the recipient.

Restricted words in subject lines

While subject lines should be creative and engaging, there are certain words that should be avoided. Email providers often flag certain words and phrases as spam or promotional, which can decrease the deliverability of your email. Here are some common words and phrases to avoid:

  1. Free
  2. Buy now
  3. Limited time
  4. Act fast
  5. Guaranteed
  6. Earn
  7. Cash
  8. Make money
  9. Work from home
  10. Investment opportunity

Optimal length for subject lines

The optimal length for subject lines can vary based on the email provider and the device being used to view the email. However, in general, it’s best to keep subject lines between 30-50 characters. A shorter subject line is easier to read and is more likely to be fully displayed on a mobile device. However, a longer subject line may be more effective if it provides more context or value to the recipient.

Conclusion

In summary, subject lines are an essential part of email communication. A strong subject line can increase the open rates, click-through rates, and overall success of an email campaign. When crafting subject lines, be clear and concise, use action-oriented language, personalize the subject line, create a sense of urgency, test and refine, avoid restricted words, and keep the subject line between 30-50 characters. By following these guidelines, you can increase the effectiveness of your email campaigns and improve your overall email communication.

#emailmarketing #marketing101 #marketingautomation
 

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