6 Ways to Improve your Email Deliverability

6 Ways to Improve your Email Deliverability

6 Ways to Improve your Email Deliverability in 2023 - Funnelmatix

6 Ways to Improve your Email Deliverability in 2023 - Funnelmatix

Email deliverability is a critical aspect of email marketing that refers to the percentage of emails that actually reach the recipient’s inbox. With the rise of spam filters and email providers cracking down on unwanted messages, ensuring that your emails get delivered to your subscribers’ inboxes is more important than ever. In this article, we will explore the factors that impact email deliverability and the technical settings you can implement to improve it.

1. Email List Management

The first and most important step in optimizing your email deliverability is to maintain a clean and up-to-date email list. A clean email list is a list of contacts who have explicitly given you permission to send them emails. It’s important to obtain your subscribers’ consent before adding them to your list, as this helps to avoid any potential issues with deliverability and reduces the likelihood of your emails being marked as spam.

To keep your email list clean, you should implement a double opt-in process. This involves sending a confirmation email to new subscribers and requiring them to confirm their subscription before being added to your list. You should also regularly remove bounced and inactive emails from your list, as these can negatively impact your sending reputation.

2. Authentication

Email authentication is the process of verifying the identity of the sender of an email. By authenticating your domain, you are telling email providers that your emails are legitimate and that you are who you say you are. There are several different email authentication methods, including SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). By implementing these authentication methods, you can help to increase the deliverability of your emails and protect your sending reputation.

3. Reputable Email Service Provider

Using a reputable email service provider (ESP) is another important factor in optimizing your email deliverability. An ESP is a company that specializes in sending and managing email campaigns on behalf of its clients. By using an ESP, you can benefit from their expertise and technical know-how, as well as their advanced infrastructure and tools for managing your email campaigns. Some ESPs even offer built-in deliverability monitoring and reporting, which can help you to identify any issues and take steps to improve your deliverability.

4. Email Content and Formatting

The content and formatting of your emails can also impact your deliverability. To improve the chances of your emails being delivered to the inbox, you should make sure that your emails are properly formatted and free of broken links, spelling errors, and other technical issues. Additionally, you should avoid using triggering words and phrases in your subject lines and content that might cause your emails to be flagged as spam.

It’s also important to use a responsive email design, which means that your emails are optimized to display properly on different devices, such as desktop computers, laptops, smartphones, and tablets. By using a responsive design, you can ensure that your emails look great on any device and improve the chances of your subscribers engaging with your content.

5. Segmentation and Personalization

Segmenting your email list and personalizing your content is another important factor in improving your deliverability. By dividing your email list into smaller groups based on factors such as demographics, interests, and behavior, you can create more relevant and targeted content that resonates with your subscribers. This can help to increase engagement and reduce the likelihood of your emails being marked as spam.

6. Sending Frequency and Reputation

The sending frequency and reputation of your email campaigns can also impact your deliverability. It’s important to monitor your sending frequency and adjust as needed to maintain good engagement with your subscribers. If you send too many emails too frequently, your subscribers

In conclusion, email deliverability is a crucial aspect of email marketing that determines the percentage of emails that reach the recipient’s inbox. By implementing best practices such as maintaining a clean email list, authenticating your domain, using a reputable email service provider, creating well-formatted and engaging content, segmenting your email list and personalizing your content, and monitoring your sending frequency and reputation, you can improve your email deliverability and ensure that your messages reach your subscribers. By following these guidelines, you can increase the chances of your emails being delivered to the inbox, improve engagement with your subscribers, and ultimately drive better business results.

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